Michigan State
Federal Credit Union
In this portfolio contains work ranging from social and print advertisements to animated promotional material from my internship at Michigan State University Federal Credit Union
These animations will be seen at the MSUFCU Club in Spartan Stadium, the football stadium for Michigan State University
The MSUFCU Club was a summer long project that I had the opportunity to work on that features content that will be able to shuffled in out throughout the season. Each home game there will be a different version of the animation to fit the opponent Michigan State will be facing.
MSUFCU Club
Animation
The Funtivity Zone
Hand Animated Demo
After Effects final
promotional Videos
These are shown in all of MSUFCU’s branch spaces
Mural
One of the projects I had the privilege of working on was a new branch space designed for kids, The Money Lab, in which this mural I designed was installed in.
MSUFCU Capstone Project
Through MSUFCU’s intern program we were assigned into groups through which we would spend 9 weeks researching and planning a solution to a prompt.
The prompt given to my group was:
Research and explore ways to communicate with university students.
Where and how should MSUFCU advertise and what messaging is most effective?
The purpose of this project is to identify the most effective communication channels, marketing strategies, and messaging approaches that resonate with university students and help build meaningful relationships with financial institutions.
Our group first began by conducting a survey, sending it out to over 3000 university students. Through our survey we were able to gain insight to our audience and begin to shape our campaign around our results.
Students are focused on their financial futures, especially saving, investing, and building wealth.
Student debt, housing costs, and the economy are major financial concerns.
Trust is built through credibility, transparency, and authenticity.
Students discover brands primarily through social media and word-of-mouth.
Short-form, relatable content tied to personal interests is most engaging.
Sports, music, culture, and other interests help capture students' attention.
Once we had our survey we took our findings and used them to brainstorm a slogan for our campaign. Together our group compiled 20 slogans all together and then narrowed it down to 1 slogan, that slogan being:
As we had figured out students are focused on the long term goals of their lives and they want to know how to best prepare themselves for their future
Students also want authentic content tied to their personal interests,
which the resounding response was sports content
To which “Game Plan For Your Future” ties all of those things
together into one campaign
As the new official patch sponsor of Michigan State Athletics we now have a new unique opportunity to market to our students and athletes in a bigger way than ever before.
By utilizing this partnership we can help the student athletes understand their money better, as well as get the student body more involved and interested in their money.
